Packaging and art direction for a neighbourhood bakery.
Client
Crumb & Co
Services
Packaging, Art direction
Year
2025
A neighbourhood bakery opening its second shop wanted packaging people would keep long after the cake was gone.
Bags and boxes came from a catalogue, and the brand lived mostly on a chalkboard by the till.
We kept the palette to cream paper and rosewood ribbon, art directed a small shoot in the kitchen and designed boxes that tie rather than tape.
The ribbon became the brand. Customers post the boxes, and the second shop opened with a queue around the corner.
Have something in mind? Let’s make it feel right.
Tell us a little about your brand. We reply within one working day.
